CGI (computer generated imagery) has evolved by leaps and bounds over the years. The original 1982 Tron is movie is one of the earliest examples of use of CGI in a movie. In fact, the original Tron wasn't nominated for awards in special effects because people felt they'd cheated by using computers. Today, it would be unthinkable to NOT use a computer for special effects.
CGI can be spectacular. As Avatar showed us last year, you can make a grandly successful movie by just showing people something on screen that hasn't been seen before. But Avatar got a lot of flak for it's lack of a serious storyline. More so did Tron where only a semblance of a story was maintained, if at all. But Tron was spectacular too.
Perhaps it is time to see CGI as an art form in itself and free it from the yolk of movie-like story-telling? Would it not be better if, rather than having to sit through a 2 hour atrocity, we could just go watch a short (like a music video) and get our fill of eye candy? I think the web can become an efficient platform for CGI as an art form.